Discover how leading organizations are harnessing the power of Expert Press to innovate, solve challenges, and drive growth across diverse sectors through our curated collection of insightful videos. Learn from industry veterans as they share strategies for overcoming obstacles and leveraging thought leadership to achieve individual and collective goals.
Amplify your Thought Leadership with Good2bSocial & The Expert Press.
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A healthy sales funnel is dynamic, like a healthy body or ecosystem. Movement is crucial—new leads should be regularly added, and prospects should either move closer to a buying decision or be removed. A stagnant funnel signals trouble. To maintain a healthy sales pipeline, leads should progress: some should convert into clients, others should be moved back to the target list, and some should be disqualified.
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If you’re reading this, you’re likely already an expert to your colleagues and existing clients. You foster high-trust relationships backed by years of experience, collaboration, and a proven track record of success. They know you’re an expert, and all is well.
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Creating and distributing thought leadership that delivers the best results starts with using the content to connect with new audiences. Most companies post their thought leadership on firm-sponsored blogs, which are essentially read by people who already know the firm.
Continue readingXP helps businesses and their experts transform thought leadership into bylined news analysis that is published on national and trade news sites. Click below for a custom news consultation for your brand.
Watch videoTwo legal marketing veterans, Roy Sexton from Clark Hill and Laura Galeano from Bilzin Sumberg, talk about how to overcome challenges and improve results from thought leadership programs by meeting your attorneys where they are and leveraging their strengths to meet their individual goals and the collective firm goals.
Watch videoClick below now to get started.
