The internet is undergoing a profound transformation, shifting from a human-centric interaction paradigm to one increasingly mediated by autonomous AI agents. This "agentic revolution" necessitates a radical rethinking of product design patterns and business models. Companies that fail to cater to a growing number of machine internet "users" risk not just a decline in usage, but complete invisibility in the AI economy.

Navigating today’s volatile economic landscape requires more than just gut instinct. For any size business or organization, but especially the individual founder, it demands agility, discipline, and a clear reassessment of risk. Uncertainty is now the hallmark of the market environment, with even the most experienced strategists acknowledging their predictions are filled with more caveats than clarity.

AI is rapidly reshaping how people discover and evaluate companies online, fundamentally altering the rules for what makes a website succeed. To stand out in this new era, organisations must begin to gear their strategy toward the AI models that will recognise and recommend them.

Today’s startup founders are navigating a perfect storm. Factoring inflation, tariff tensions becoming routine, venture funding tightening, and layoffs spreading across industries, the pressure is palpable. Meanwhile, the AI boom dominates headlines, often overshadowing deeper strategic discussions. To grow and thrive in current times, businesses must now more than ever proactively understand the changing policy and regulatory landscape.

Company founders are forces of nature. Their driven personalities take their firms from garage to multi-million dollar ventures, while also inspiring passion in those who work for them.

Yet as their companies scale into sprawling affa...