Published Articles
Adapting to AI's Evolving Landscape: A Survival Guide for Businesses
After decades of pursuing web-optimization strategies that encouraged high-volume content generation, many businesses are now feeling that their content-marketing strategies might be backfiring.
The End of SEO: How AI Is Forcing a New Digital Strategy
The rollout of Google’s AI search function has led to a significant decline in web traffic, making it even more challenging for businesses to manage their online presence. The rise of large language model AIs is transforming how internet users discover information, forcing organizations to reorient their digital strategy approach towards truly owning their relationships with their customers and visitors.
Your website isn't dead - but AI is changing what it needs to win
AI is rapidly reshaping how people discover and evaluate companies online, fundamentally altering the rules for what makes a website succeed. To stand out in this new era, organisations must begin to gear their strategy toward the AI models that will recognise and recommend them.
Going Nuclear: Why AI Will Lead the Next Energy Transition
As policies and regulations are adjusted to reflect a new presidential administration, the U.S. needs to unleash its full energy potential by embracing nuclear power. With opinions and regulations historically slow to adjust, the impetus for nucl...
Climate Preparedness: From Crisis Springs Opportunity
While climate change may not be a priority for the new presidential administration, r...
Are Bill Gates' energy expectations for AI optimism or realism?
As both a major funder of climate change initiatives as well as one of the largest economic beneficiaries of Open AI, Bill Gates' claim that climate-focused concerns of AI energy usage are being overblown has been understandably met with some s...
Your View: Shapiro plan would move Pa. economy into the future, protect the environment, not doom them
Gov. Josh Shapiro's ambitious plan to cut greenhouse gas emissions in Pennsylvania by cracking down on energy companies has drawn ire from the industry and some members of the Legislature, who have called it a "disaster" and a "gift" to...
Green backlash: how business leaders can make an important difference
Protests against the cost of green policies seem to be on the rise after years of steady progress in combating climate change. If public opinion starts to weaken the will of politicians to effect change, businesses will need to step up their lead...
AI is a Net Win for the Environment
AI and climate change are two of the biggest existential quandaries our generation has to face. As we grapple with how to manage the ever-growing impacts to the planet, artificial intelligence-despite its own risks and threats-may be our best...
Global Warming Movement Needs Its Own Sane, Donald Trump
With John Kerry stepping down from his role leading the USA's climate policy, it's time for a new guard to step into the spotlight. But, in the face of an increasingly dire climate outlook, the climate movement needs a leader who is unafraid to...
